About Wake Up

Helping to develop new products, selecting suppliers, supervising the production, quality checks, transport, storage and distribution: Wake Up International can take care of it all.

With five offices in Asia and our head office in Zeist, we are able to realize the best conditions for your products and guarantee the quality. Whatever the product, we will take care of it!

Our family company started in the 70’s and initially focused on jewellery stores for the fashion industry.

Via mail-order firms like Wehkamp and Neckermann we entered the world of the premiums, because we knew our way around Asia. Over the last 15 years, we have developed ourselves more and more as an end-to-end trade organisation.

Because of our drive for perfection, we are constantly concerning ourselves with certifications and regulations. If we import products, that is our responsibility. Just like it is our responsibility that everything is done in an environmentally-friendly manner, and that there are good working conditions.

Our service is completely transparent. You know where we buy your products, and for what price.

Until the present day, Wake Up International is the eyes and ears of our clients in Asia. By now we have four offices in Asia and one in Europe, so we can realise the best conditions for your products and guarantee the quality. Whatever the product is, we can take care of it.

Team Wake Up

Marco van Alphen

Buying and operations Asia

Roderik Bos

General Manager

Josine Buerman


Koen Koevoets

Product Developer

Anne-Mariek van de Kraats


Danielle Meester

Product Compliance

Ramon Parera

Logistic Coordinator

Kim Pastoors

Project Manager

Jolanda Piet

Project Manager

Mitch Rogers


Sandra van Zwol

Project Manager

Paul Ligthart

Logistic Coordinator

Jeroen Kleijer

Account manager & New Business

Michiel van de Kraats

Jr Projectmanager

Janneke Cock

Project Manager

Our strength

30 years of experience

In over 30 years, we have established an extensive track-record of a big number of unique products. Over this period, we have also developed a big network with a big number of reliable manufacturers. We are a popular partner.

Worldwide network

With the help of our own offices, 4 in Asia and 2 in Europe, and our partners in America, we are able to offer an international End-to-End service. From idea for development of a new product to delivering a successful product to the customer.

High-quality products

We understand how important our partner's reputation is. That is why we spend most of our time checking the quality of the products. No shipment leaves the factory before being checked thoroughly by is and meeting the requirements of all the most recent laws and regulations.


What really sets us apart is the personal service we offer. With us you will always have a fixed contact person, who guides your projects from A to Z. The most important thing remains that we always do what we promise, and go further where others stop.

A selection of our clients

Our clients include leading retailers across all sectors: bedding, grocery, online and many other.

A selection of our clients

Interested in our service?

Get in touch!